• 77% of survey respondents want to take a 360 or Virtual Tour of homes before visiting...
• 84% want to understand the layout. 3D visual before going on actual site visits
• 68% Would like to be able to see their furniture or style incorporated with tech in new home prior
• Customers considered photographs very helpful in 89% of these cases, whereas 50% preferred virtual tours.
• According to Real Estate 360 virtual tours data, a virtual tour influences a customer’s choice in 75% of cases
• The typical listing featuring a 3D virtual tour sold for up to 9% more on average and closed up to 31% quicker, depending on the market.
• Listings with 3D Tours, on average, depending on the market, the deal was closed at a 4%-9% higher price.
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Virtual tour statistics – Google Study

Virtual tour statistics – Google Study

How effective are virtual tours? – In 2015, Google commissioned an independent study for the effectiveness of 360 Virtual Tours. The study found that people who view a listing that included a 360 Virtual Tour, were twice as likely to make a customer inquiry. Additionally, 18-34 year-olds in particular, were found to be 130% more likely to take a CTA (call to action) with the inclusion of a virtual tour.